"It means how candidates perceive and react to the hiring company's sourcing, recruiting, interviewing and on-boarding processes"
We believe that nowadays when talent attraction and talent acquisition as terms are vital to every growing company, there is also a new term to add to the list. A term to describe recruitment processes from the candidate's perspective – and it's simply called the Candidate Experience. Defined in a few words it means how candidates perceive and react to the hiring company's sourcing, recruiting, interviewing and on-boarding processes.
Companies do not have almighty power anymore when it comes to recruiting and hiring. They are the ones choosing one candidate over the other, so in a sense they do have the power to make or break a career, but the true power lies with the candidates.
The candidates can say if the service they received (service being the interview, test assignments, communication with the hiring manager or HR, etc.) was so good that they would do it again, or recommend it to a friend – or if it's something everyone should avoid – and the answer can be found from the Internet.
Together with all the modern communication means, communities for social sharing and apps to review and rate, the candidate has the power to tell what she/he thinks of the company, and they do have an audience.